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Author Topic: Google Adsense Questions: RPM/eCPM  (Read 2208 times)


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Google Adsense Questions: RPM/eCPM
« on: December 16, 2011, 08:17:23 PM »
Hi all,

I have a Google Adsense question that puzzles me.  I searched around on the Google help site & the 'net in general, but cannot find a reasonable answer.

What is the difference between "AdSense Revenue/1000 Visits" and "AdSense eCPM"?  I thought they were the same, and if I am reading the help docs right, they should be the same.  Yet, when I look at AdSense info in Analytics, I get a significant difference:

Just FYI, the data on this site has shown a similarly wide margin each month.  Also, traffic to the site is more than 100k pageviews/month, so I am not dealing with very small traffic numbers that might skew the math.  FWIW, the eCPM seems to match with my pageviews and actual revenue.

Is the "AdSense Revenue/1000 Visits" what people are paying in AdWords to advertise on my site?  That would be a useful number to reference when selling ads.

Any insight is appreciated!

Dad, husband, cop and defender of The Wall.  If you are interested in firearms, self defense, or police stuff, check out my websites BlueSheepdog.com and GunsHolstersAndGear.com.


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Re: Google Adsense Questions: RPM/eCPM
« Reply #1 on: January 08, 2012, 11:39:41 AM »
I must admit that i am only a year into affiliate marketing but i though that eCPM was per 100 clicks.  I am probably wrong...my wife tells me I usually am!


David Galloway

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Re: Google Adsense Questions: RPM/eCPM
« Reply #2 on: January 10, 2012, 03:38:34 PM »
CPM is Cost Per Mille(1,000), M is the roman numeral for 1,000. Wikipedia.

Not sure the answer to your question. I haven't started playing with AdSense yet.