January 19, 2018, 10:55:45 PM

Author Topic: Don't Assume You Know Your Customer  (Read 1068 times)

rudyk

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Don't Assume You Know Your Customer
« on: January 28, 2012, 09:50:07 PM »
Like many of us, I always thought I knew my customers and audience fairly well.

I didn't.

I have now done two surveys of my audience.  The first one was to see what sorts of products they might like, and what topics they'd like covered.

The results?  Totally not what I expected.

The second?  A brief survey that asked about preferred delivery type (written, video, audio, etc) for content as well as a brief Demographic survey.

Again, totally not what I expected.  Some of it was, but there were a few delivery options that they really really didn't like that I expected that they would.

Demographics?  Also a big surprise.  Suffice it to say that extracting demographics from the emails and comments I've gotten from folks isn't representative of my audience.

Moral of the story?  Don't assume you know ... ASK!
My main blog is Preparing Your Family

Josh

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Re: Don't Assume You Know Your Customer
« Reply #1 on: January 29, 2012, 06:03:31 PM »
I'm glad to hear that the survey went well!

Matt_mg

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Re: Don't Assume You Know Your Customer
« Reply #2 on: January 30, 2012, 03:41:17 PM »
You have new data, I am not a pro but I suggest that if you change what you do you look carefully at your analytics because what customers think they want and what they will actually consume or use is not always the same thing.

http://goodexperience.com/2011/04/ignore-the-customer-e.php
http://www.freshnetworks.com/blog/2009/05/customers-sometimes-do-not-know-what-they-want/