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Author Topic: How much are spending on your site?  (Read 2604 times)

midatlantic

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How much are spending on your site?
« on: January 23, 2012, 09:08:29 PM »
This may not be the place to post this but how much are people spending on their sites monthly outside of hosting fees? I'd love to pursue some of the things that folks talk about but I'm leary of spending money this early on (10 weeks or so). Do you have to spend money to get tons of traffic? Thanks!
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Change is not necessary - survival is not mandatory.
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Rourke

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Re: How much are spending on your site?
« Reply #1 on: January 24, 2012, 12:48:37 PM »
midatlantic -

I will tell you that early on with http://ModernSurvivalOnline.com I spent very little - and I spent no money on getting traffic directly. The money I spent was more related to content.

An example of this might be a review of a particular type of food storage product. I had to pay for the products to review which then provided good content. Many of the reviews and money spent on products would have been done anyway's as part of my own research.

You build it (and have good content).....and they will come.

Rourke

jrj

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Re: How much are spending on your site?
« Reply #2 on: January 24, 2012, 01:24:48 PM »
Across all of my sites, I spend the following:

$160/month - dedicated rackspace cloud server for hosting
$80/month - stumbleupon paid traffic
$20/month - budget for paid links
$10/month - budget for stock images
----------
$270/month - total

(edited to add: this is recurring expenses in aggregate across the sites, not per site. Obviously there are occasional one-time expenses, and annual domain registration fees that aren't reflected here.)

This covers about a dozen sites, and another 30 microsites.

I have some larger stuff that is outside the context of this forum that necessitates the beefy hosting costs-- if it were just blogs and podcasts I could easily get by with a $20 shared hosting plan, which would drop the total down to $130/month.
« Last Edit: January 24, 2012, 04:33:21 PM by jrj »
--- JRJ : Adobe PM, former Microsoftie, recovering serial entrepreneur, Geek.
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midatlantic

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Re: How much are spending on your site?
« Reply #3 on: January 24, 2012, 08:47:10 PM »
Thanks for the replies!

Rourke, it's good to know that you didn't spend a lot of money in the beginning...that's where I am now and am hopeful that if I remain dedicated and put out great content, people will find me. I'm doing SEO and interacting on FB...hopefully that will be enough for now. I guess I'll know for sure once spring gets here and people really start thinking about gardening again.

jrj, with all of the sites that you have going on, it's no wonder that you spend what you do. If I understood StumbleUpon more, I might consider it...I'm just trying to make sure that I put out great content 5x/week. The learning curve is steep sometimes! Is it correct to assume that you are making that money back from your sites?

I love this community...everyone is always so helpful and willing to share what works for them!
http://midatlanticgardening.com

Change is not necessary - survival is not mandatory.
W. Edwards Deming

Rourke

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Re: How much are spending on your site?
« Reply #4 on: January 24, 2012, 09:11:28 PM »
midatlantic -

Feel free to write up a guest post or twelve  :-* with links back to your site. I am sure that would help in driving some traffic over to your site.

Keep it up!!

Rourke

midatlantic

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Re: How much are spending on your site?
« Reply #5 on: January 24, 2012, 10:02:54 PM »
Great idea...I will definitely plan on doing that!
http://midatlanticgardening.com

Change is not necessary - survival is not mandatory.
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jrj

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Re: How much are spending on your site?
« Reply #6 on: January 24, 2012, 10:04:48 PM »
jrj, with all of the sites that you have going on, it's no wonder that you spend what you do. If I understood StumbleUpon more, I might consider it...I'm just trying to make sure that I put out great content 5x/week. The learning curve is steep sometimes! Is it correct to assume that you are making that money back from your sites?

Stumbleupon has been great for me as a source of cheap traffic (I'm averaging $0.03 per click) which helps supplement organic growth... and that's what this kind of spending is for. It doesn't replace great content, nor will it work in the absence of good content. Spending a little money to drive traffic speeds things up a bit, but that's it. Bottom line, your success will match the quality  of your content.

Yes, my sites (even my microsites) are profitable save for two-- one which launched on the 9th of January, which I expect to break even by mid February and be profitable going forward, and the other which won't launch for another couple months.
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Rourke

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Re: How much are spending on your site?
« Reply #7 on: January 24, 2012, 10:21:23 PM »
jrj, with all of the sites that you have going on, it's no wonder that you spend what you do. If I understood StumbleUpon more, I might consider it...I'm just trying to make sure that I put out great content 5x/week. The learning curve is steep sometimes! Is it correct to assume that you are making that money back from your sites?

Stumbleupon has been great for me as a source of cheap traffic (I'm averaging $0.03 per click) which helps supplement organic growth... and that's what this kind of spending is for. It doesn't replace great content, nor will it work in the absence of good content. Spending a little money to drive traffic speeds things up a bit, but that's it. Bottom line, your success will match the quality  of your content.

Yes, my sites (even my microsites) are profitable save for two-- one which launched on the 9th of January, which I expect to break even by mid February and be profitable going forward, and the other which won't launch for another couple months.

Do you know what kind of bounce rate you are getting with the SU traffic?

Thanks - Rourke

jrj

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Re: How much are spending on your site?
« Reply #8 on: January 25, 2012, 12:33:54 AM »
Do you know what kind of bounce rate you are getting with the SU traffic?

There's some info here: http://theroadto100k.com/index.php?topic=211.0

The bottom line, though, is that if I linked to the front page of the site, I'd have an extremely high "bounce rate" (often 80%) and not really get much value out of the paid clicks... but if I linked to a really interesting article/post or a highly targeted landing page, I'd get low bounce rates (under 50%) and people would stick around and view 2 or 3 pages on average.

Also, when combined with VERY tightly targeting the demographics and interests, I could not only increase this, but also get a lot of free traffic out of SU, hence the ~3 cents a click instead of ~5 cents-- people would give it a thumbs up, and the page would get into the free rotation... but only when I linked to my best articles and great landing pages that were optimized for the user... if the landing pages were blatant sales pitches (subscribe! buy! etc.) the bounce rate would increase and the free traffic would decline.
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VideoGameRescue

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Re: How much are spending on your site?
« Reply #9 on: January 25, 2012, 05:59:59 AM »
I already owned my domain name and hosting for some time now. I have spend $20 on new products to review and around $100 for used products. I not only use them for content but after that I resell them for profit to help support my website.
Example:
- I pay $3 for Super Mario 3
- I do a video review, guide or something on it
- List it on eBay and it normally sells for $12
- Victory dance commences

$50 facebook advertising for free from GoDaddy
$50 StumpleUpon
$45 on site advertising
$75 new logos, custom banners, etc
$200 on a Video Capture Device. This allows me to record video games as i play them
Retro Gaming and bring an old friend back to life!