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Author Topic: Tactics for getting people to fill out your subscription form  (Read 1849 times)

Josh

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Tactics for getting people to fill out your subscription form
« on: January 05, 2012, 04:10:20 PM »
I'm getting ready to launch my new project which means I spend 30 minutes a day visiting successful sites and comparing tactics. Right now I'm focusing on what I want on the front page with an emphasis on building my email list.

I've found 3 tactics for selling your list.
1. Front page is the call to action. Ex: http://www.copyblogger.com/ (Copyblogger explains their change here: http://www.copyblogger.com/copyblogger-wordpress-design/)
2. Front page has a call to action. Ex: http://www.jackspirko.com/
3. There's a subscription page. Ex: http://www.thesurvivalpodcast.com/

I've seen a shift in the number of sites using tactic #1. Is it just a trend? Is it more effective? Do you have any experience with this tactic?

The idea is sound. They're just turning their home page into a landing page featuring their key material and their email course. Any repeat visitor just has to bookmark x.com/blog instead of x.com. It's a pop-over without the baggage of a pop-over.

What do you think?

rudyk

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Re: Tactics for getting people to fill out your subscription form
« Reply #1 on: January 11, 2012, 03:18:04 AM »
I use a popup on all of my sites.  Simple, effective, and reasonably unobtrusive.

I don't have it pop up every visit or anything though.  That gets annoying.  Depending on the niche it's once a week to once every three months.
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JakeR

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Re: Tactics for getting people to fill out your subscription form
« Reply #2 on: January 12, 2012, 07:35:56 PM »
I agree with rudyk.  I set mine to pop up once every week AND I only have it pop up after the user has been there awhile (I think I set it to 90 seconds but I don't remember.)

I hate it when a site immediately pops up something for an email sign up before I even know what the site is about.  I figure if they stay 90 seconds they actually care about the content.

Secondly, the ones that have the most success from what I have seen give away some free exclusive content for signing up.  It could even be as simple as 7 emails or video tutorials or audio files related to but not competing with your main product.  Then just set up an autoresponder with aweber to give out that content.

From what I've seen, those two things will convert the most.  I'm actually working on a few pieces of content for this purpose.
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r00tbeer

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Re: Tactics for getting people to fill out your subscription form
« Reply #3 on: January 19, 2012, 02:41:31 PM »
What if they have a popup blocker in their web browser?  Or do you mean a different type of popup that can't be blocked?

rudyk

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Re: Tactics for getting people to fill out your subscription form
« Reply #4 on: January 19, 2012, 03:17:22 PM »
Go to http://preparingyourfamily.com and see ... popup blockers don't catch it, it's a simple lightbox type thing.

My main blog is Preparing Your Family

Josh

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Re: Tactics for getting people to fill out your subscription form
« Reply #5 on: January 19, 2012, 04:19:33 PM »
I think the "technical name" for that is a pop-IN. Pop-UP blockers can't touch them. (http://www.youtube.com/watch?v=NyEE0qpfeig)

Joshuab

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Re: Tactics for getting people to fill out your subscription form
« Reply #6 on: February 15, 2012, 01:10:32 PM »
I agree with rudyk.  I set mine to pop up once every week AND I only have it pop up after the user has been there awhile (I think I set it to 90 seconds but I don't remember.)

I hate it when a site immediately pops up something for an email sign up before I even know what the site is about.  I figure if they stay 90 seconds they actually care about the content.

Secondly, the ones that have the most success from what I have seen give away some free exclusive content for signing up.  It could even be as simple as 7 emails or video tutorials or audio files related to but not competing with your main product.  Then just set up an autoresponder with aweber to give out that content.

From what I've seen, those two things will convert the most.  I'm actually working on a few pieces of content for this purpose.

@JakeR
What pop up plugin do you use?

Joshuab