January 21, 2018, 08:03:57 PM

Author Topic: Feedback On Sales Copy/Site  (Read 1156 times)

mxitman

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Feedback On Sales Copy/Site
« on: March 07, 2013, 12:30:57 AM »
So I just updated and started a new site, that's basically a sales page for one of my products. First time I've done a sale-scopy type page outside of eBay so I'm sure it needs more work. It still has some things to get up like my install videos and some more documentation. I have my main business dedicated site http://heezy.com and now my new site at http://easytransferswitch.com

I know their isn't too many people left around here, but any feedback on the layout and message would be great, I only have Firefox & IE8 to test it on too...

I'll be driving traffic to the easy transfer switch site through several sites, along with PPC & organic methods. I'll be getting most of my sales through Amazon & Other sites until I can get to a trade show and hopefully a distributor.

That's what I have so far, so let me know.

Thanks,

Rick
HVAC/R Mechanic, Stay At Home Dad Trying To Get Some Of My Ideas Flowing.

http://ricksdiy.com & http://heezy.com

Josh

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Re: Feedback On Sales Copy/Site
« Reply #1 on: March 14, 2013, 04:03:17 PM »
Who is your target market?

I'm pretty sure that I'm someone who would like this product, but I don't know what any of your text means. There are a lot of facts and numbers. I now know that I can get 1875 watts. So what? Where does it come from? What will it do? I have a generator and that still doesn't mean anything to me.

You also need to fix some typos. random lack of capitalization and other typos really lowers the professionalism of the page.

Your front page needs to push the benefits and not the features.

Back to the 1875 watts issue. Don't tell me that. Say, "You can power x, y, and z (1875 watts of power!!!!)"
It's like the Copyblogger model. They teach their audience enough to understand how/why they need their product.

And I'd drop the Amazon link. It has a lower price than your page's price.

To sum up:
Clean it up a little.
Break it down like you're talking to a 6 year old.
Only give me 1 "buy link". Too many other links near your button.

Bonus thought: figure out how to explain it in 30 seconds and in 2 minutes; and make a video of each.

Personally, you've left me curious enough to want to see more but I'm no where near comfortable enough to spend money.