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Messages - Zach

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1
Knowing Yourself and Your Customer / Word of Mouth Networking
« on: March 29, 2012, 09:21:28 AM »
Question:

How do you start word of mouth networking and marketing when there appears to be no active network available to start with?


Back Story:

I'm running a podcast on sustainability.  For the past couple months I've been searching the internet to find forums, blogs, and other podcasts to openly comment, share ideas, and try and get my name out there.  The problem is that I can't find anything in this area that is active, or at the level I'm trying to communicate with.  Sustainability, at this point, is limited (as far as I can find) to corporate, government, or university (with universities limiting their talks to their own campuses) levels.  My goal is to bring sustainability to the individual.  After all, what good does creating a more sustainable world do if it is imposed by big corps, big government, and other higher ups if the general population isn't on board with their decisions?  I believe that sustainability should start with the individual and work up, not the other way around, and that is what I'm trying to share.

Plans so far:

I will be implementing a forum at some point in the near future, but I would like to have the traffic in place to allow for a successful community on the forum.  So how do I get the traffic?

I do not currently have the funds to allow for pay-per-click advertising or other paid advertising.

I'm working on creating a network with Twitter and Facebook, but so far have had very limited success.

Another Question:

I've considered that my field of view is too narrow, but I'm not sure how to get outside of the box here.  Does anyone have any ideas on how to start this word of mouth networking to increase traffic that is outside what I've already mentioned?

2
Motivational Mania / Re: New Podcaster
« on: January 16, 2012, 08:56:39 AM »
Email capture is on my short list of things to do, but no, I don't have it set up yet.  Thanks for the motivation!

3
Podcasting Central / Re: Upload podcast to PodPress?
« on: January 14, 2012, 10:23:58 AM »
I generally save my podcasts as MP3s so they can be used everywhere.  Other audio files aren't quite so versatile.  To upload it to your WP, click on the "media" tab in your dashboard, then "add new" then simply drag and drop your file (or browse for it, either way).  It'll take a few minutes to upload depending on your connection speed.  Once it's uploaded it'll have a "file location" at the bottom, right click that and copy it.  Then when you're doing a post, WAY at the bottom under podPress you paste in that file location under "add media file"

4
Chris,

Sustainable Agriculture is a HUGE topic, whether you provide information to the small farmer, or to the large rancher, I'm not sure it matters.  The important thing about sustainable ag is that the principles can be applied to all levels of production.  My recommendation is that you provide information that YOU are interested in, and ask for feedback periodically from your listeners as to what they want to learn about.  If you're doing an internship on a larger farm, do shows on that, if you just read a book on small scale rotational grazing, do a show or two on that.  While it's important to keep your listeners engaged, it's even more important to keep yourself interested.  After all, you're doing this because it's your passion, if you lose interest, then your audience will lose interest.

As far as interviews go, they're only one type of content, there are so many other ways to keep your readers engaged while you're getting off the ground and running.  Your book reviews are great, as are the product reviews.  I'd be interested in seeing more "this is what I think and why" type information from you.  In the end, it doesn't matter what form the content comes in, as long as it's being put on your website regularly and consistently.

Hope that helps,

Zach


5
WordPress Wizardry / Re: BuddyPress?
« on: January 08, 2012, 08:21:47 PM »
It's not that complicated to use, actually.  The plugin does most of the work for you, the only thing you're really responsible for is the "forum" content and the layout of your website.  I recommend installing it and trying it out if you think the format might be appropriate for your website, that's the only way you'll really get a feel for it.

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WordPress Wizardry / Re: BuddyPress?
« on: January 08, 2012, 01:24:41 AM »
I don't believe Jack has BuddyPress set up on either of those sites (can you confirm Jack?), but, probably the best site I found that was using BuddyPress the way it is designed to be used would be http://commons.gc.cuny.edu/.  Since its a university website designed to be an active forum for students and faculty, BuddyPress works great for their use.  They've set it up very stylishly, and use it very well.  There are some other great websites out there using BP, go to http://buddypress.org/showcase/ and they have many more examples of sites that use it.

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WordPress Wizardry / Re: BuddyPress?
« on: January 07, 2012, 12:56:06 AM »
BuddyPress essentially turns your entire website into an interactive forum.  I played around with it a bit, but decided it wasn't quite right for what I wanted.  Also, you have to have a theme that supports BP, or it's options won't show up on your site.  My personal opinion is that for "serious" content, it may not be appropriate, but if you're website is focused entirely on being interactive and having a good dialogue with your readers, then it's certainly worth considering.

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Motivational Mania / Re: New Podcaster
« on: January 07, 2012, 12:40:51 AM »
Glad you enjoyed it!  Working on having consistent content, stay tuned for more.  Shout out to Bill Foster for the cabin photo, thanks Bill!

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Motivational Mania / Re: New Podcaster
« on: January 03, 2012, 10:50:52 PM »
Today is the day for crap to happen apparently, hope my gear is done getting it out of it's system...  My mic died on me right as I started recording this morning before work, so I pick one up on the way home, start recording again, got about 3/4 done, and bam, computer crash, wasn't able to recover the stuff I'd already recorded.  At this point I'll just plan on posting tomorrow and try and keep up the pace I was gaining.

10
Motivational Mania / Re: My story, such as it is -
« on: January 02, 2012, 02:25:09 PM »
The freedom you'll get from making a business of your own out of what you're passionate about is worth the extra hours you'll have to put in initially to learn the ropes.  Give it a shot, if you have questions along the way, that's what this forum is for, we're here to help.  Good luck getting started!

11
Motivational Mania / Re: Mid-Atlantic Gardening
« on: January 02, 2012, 02:22:26 PM »
Link to your post on garden planning in the resources section at http://mysustainablelife.org/2012/01/episode-9-planning-your-garden/

12
Motivational Mania / Re: New Podcaster
« on: January 01, 2012, 09:26:32 PM »
Thanks Bill!

Also, just got approval from iTunes, should be able to get the podcasts there within a day or two.

13
Motivational Mania / Re: Mid-Atlantic Gardening
« on: January 01, 2012, 08:26:51 PM »
Hey Stacey,

Great information on your site!  My next podcast is actually going to be on planning a garden for the coming year, may I link to your site in my resources section?

Two improvements that I would make.  First, I would set up a facebook account for your website, instead of using your personal one, if you haven't already, and link to it.  The same could be said of Twitter if your audience is one that would use it (and some probably will).  Second, use the categories section on your blog posts to make them easier to search through, then, in your sidebar that says "Categories" you'll have something there for people to click on.

Oh, and orange doesn't exactly scream "gardening" to me.  It's not a bad feel overall, but it just doesn't seem to mesh with the subject matter, though, that's just my opinion.

Keep up the good work, you've clearly got lots to share!

Zach


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Motivational Mania / Re: New Podcaster
« on: January 01, 2012, 08:18:20 PM »
No I didn't use a plugin for the facebook link, I simply set up a link to it under the "links" tab in the WP Dashboard and set up a widget in the sidebar for links tagged as "social media"
There are plugins to use for linking to social media though, I just haven't found one I like.

As for your site, I'll comment on your thread about that.  Thanks for the FB like and kind words!

15
Motivational Mania / Re: New Podcaster
« on: January 01, 2012, 04:33:17 PM »
Finally got podPress working, currently working on the whole iTunes thing.  Trying to stay on track, posted a podcast this morning, and a blog this afternoon.  Goal for this month is a podcast and a blog each day for the whole month, as well as visiting 10 blogs/podcasts per day and commenting/advertising myself.  By the end of the month I should have a groove figured out so that I can continue posting and commenting frequently without feeling bewildered.

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