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Topics - BillyS

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Becoming a Bad Ass Brand / What would you do with this now?
« on: November 08, 2012, 03:53:40 PM »
Hey there, if there's anyone left...

My Halloween site www.scarydad.com is doing pretty well. I launched in June and I've managed to post near daily content. I'm at an average of 150 daily visitors. I have 170 Twitter followers and 65 FB likes. I have 2 email subscribers.

Most posts end with a call to action for likes, follows, and subscribes, but people do what they like, I guess.

Most of my traffic is coming from Google searches of related content and my bounce rate is low so I know I'm doing it right.

I haven't attempted to do any affiliate marketing except for Amazon links to products I review or discuss. So far I haven't had any sales from this either. I do not place a call to action on the links. I've been running this thing pretty close to the vest so that my traffic is legitimate and organic- so that I could cater posts to those who would be the "true" fans and branch out from there. And now I believe I'm ready to branch out.

My question is: What should I do now?

I am about to start a series on Zombie survival that will be a tongue-in-cheek way to discuss prepper stuff that I am into, so there are those retailers and gear people to approach as affiliates.

I've also just thought about running my own contests by buying something and giving it away for "likes" and "follows."

I want to have shirts and stickers made and use these as giveaway swag too.

Should I even attempt affiliate links at this time or continue to grow organically for a while?

Anything else I should do that I'm missing?


Social Networking Nirvana / How do you focus the Twitter machine?
« on: August 28, 2012, 07:42:47 AM »
Hey everyone,

Well, the Scarydad website is rolling along very well. As we get closer to Halloween the daily visit count is ticking upward at a steady pace. I have a plan in place for incremental growth and it does seem to be working. However...

On Twitter I have 60 followers, of which I think 3 or 4 are real people. The others are organizations within my niche. This is cool and I'm not complaining at all. I'm just looking for tips on how to find real, actual, individual people to add to the Twitter following. You know, the people who would eventually visit and subscribe to my site.

I've gone through and followed random folks who follow the other companies and I get the occasional follow-back or shout-out, but not the volume one would expect.

In addition, I would also like to find another demographic- I have a Pinterest for my site and I've gotten the most site subscribers from there. How do I get the crafty female Pinterest followers to join me on Twitter too?

I also wonder if I should care given I'm reaching two distinct audiences with the different outlets.

What do you guys think?

WordPress Wizardry / How to change header size in 2011?
« on: August 08, 2012, 07:29:13 PM »
I am using WP 2011 and I want my header space to be a lot more vertically narrow than it is. However, resizing the image doesn't work- WP stretches it out to fit the allotted space. How do I resize the space for a sleeker header space?



Peer Review - Website Blog Critique / I built another site
« on: July 07, 2012, 01:54:54 PM »
I've edited this post per Dene's requests and so I can explain the site a little better before you go there.

Okay, so the site is www.scarydad.com

The purpose of this site is to gather all the fans of Halloween and holiday DIY projects. There are dozens if not hundreds of forums out there where people discuss and share ideas, but after a while they get clogged up with discussion and all the good stuff gets lost in the fog. I intend to gather the best of everything and archive it in categories so that if you want an idea for how to build a scarecrow, for example, you can search my site and you will find several blog posts where the instructions and the pictures are readily available and any discussion occurs in the comments later on, but the meat is at your fingers.

I will monetize the site by gathering vendor sponsors and eventually developing and selling e-books.

At the moment I am working with a designer to create a logo and I'm working on dumping daily content onto the site to build momentum over the next couple months going into the Fall. This site will certainly have a seasonal appeal, but Halloween is a $billion+ industry, so I'm going after a piece of the action.

I am in a bit of a pinch this very second because I recently moved and I don't have a work bench or anywhere to do my projects; projects which will be a major component of the site. After this weekend, however, that problem should be solved and I'll have some good original content on there. In the meantime I'm just doing what I can do.

If you like what you see, feel free to click the "Like" and "Follow" buttons too.

Anyway, thanks for looking,


WordPress Wizardry / Best method for backing up WP?
« on: May 10, 2012, 07:18:31 AM »
Hey there,

WP wants me to update to the new version and I have to back up everything first. What is the best way to do this? I looked at a couple plugins but they were rather complicated and wanted lots of information that I'm not sure what it is. WP itself instructs you to save everything into files but I don't know where to find these files or how to save things into them.

Can anyone recommend the best and easiest way to do a backup?


General Business Issues and Ideas / What do I do now?
« on: April 10, 2012, 07:13:09 AM »
So, I've been posting content almost dailyy for a little over a month. My plan was to do this for a while to see what kinds of subjects got the most likes and comments so I could begin crafting content that resonates with my audience. It seems as if the posts that get the most traffic and create the most buzz are the ones where I talk about fatherhood- way more than the preparedness or how-to entries.

So, I think I have a good gauge on where to take this thing. I have content back-filled so I think it might be time to pay for some traffic. But before I do, I need to know what I need to do to make that traffic most effective. Here are my questions:

Jack mentioned a "landing page" that explains what the site is about and all that stuff. Is this something that is linked to the paid traffic? I want any direct searches and regular readers to see my latest post whenever they arrive daily, not a landing page.

Also, my site is called Hats and Guns. I realize it's a bit abstract. Here's the thing: there are things that I really enjoy, like shooting and camping or dressing to the 9's and going out, that I don't really get to do all that much since the baby came. It's not a negative thing, it's a thing to remind myself that I am an individual with hobbies and stuff... But that being a grownup also means you have to forego some of the fun for a while.

Dad blogs are weak. I wanted to fill a niche of engaged, informed, and loving dads who don't have to cast off who they were to take on the role of dad, nor do they have to ignore the kid to follow selfish pursuits. I still think of myself as kind of a badass. I still drink beer and eat steak and shoot guns. But I also make a point to regularly engage with my daughter- playing tea party with her and her pooh bear... And I believe there are lots of guys out there who could use a site like this.

So what would you suggest I do to take it to the next level?

Thank you,


Social Networking Nirvana / JEEZUSF$%^&!
« on: April 05, 2012, 06:46:23 PM »
Now whenever I share a link on F$%^book, instead of a thumbnail, there's a blue icon that look like a computer power-on switch. Where the hell did this come from and how do I get rid of it? I obviously has something to do with one of my goddam plugins and the fix for the "networkstamperz" bug don't work. Any insights?

Social Networking Nirvana / Social media etiquette
« on: April 04, 2012, 07:16:34 AM »
Was going to do a couple of separate posts but they're sort of related...

Social Media Etiquette: some of you guys shout out to everyone who likes or follows you. This is nice, but is it necessary? How have people responded? I set aside time each day to focus on social networking but this adds a whole other thing to the "need to do" list.

How do you know who of your Twitter followers are visiting your site?

How can you get people to "like" the blog post itself rather than the link on your FB page?

How do you encourage people to share articles on FB?

WordPress Wizardry / Does anyone know how to fix this?
« on: March 18, 2012, 09:09:08 PM »
Hey there,

Please look at my site: www.hatsandguns.com

See how the Facebook widget and the Subscribe don't fit right?  How does one go about fixing this? Is it coding or is can I adjust something in the theme?

Thanks in advance,


I really, really don't like email subscriptions. I'm not concerned with identity theft so much as when you are compelled to provide your email to a website for whatever reason you are inundated with emails all day every day.

I hate this so much that I'll be damned if I do it too.

However, I do want to collect information to keep track of repeat traffic; to know what they like and don't, and what to do to attract, keep, and grow readers.

How do I ask people to subscribe or provide information, which I need, without them thinking I'm going to fill up their inbox with crap, which I hate?

Social Networking Nirvana / Network.Stamperz stamp on FB posts
« on: March 03, 2012, 12:02:26 PM »
Ok, I finally got my Facebook page linked up with the main site. Now when I post a link on FB my thumbnail is replaced by a little bug-looking thing and tagged "Network.Stamperz.com"

On the forums WP says it's a FB problem and FB doesn't respond to requests for tech support. Anyone know how to fix this problem?

Social Networking Nirvana / 25 "Likes" to link FB to Site?
« on: March 01, 2012, 10:22:10 AM »
Apparently you need 25 "likes" on your FB page before you can link up. Am I missing something? Is there any way around this?

Article Writing and Blogging / Content filler/ Networking idea
« on: February 27, 2012, 09:03:26 AM »
Hey everyone,

As we are working every day to have our sites updated with new content, here's an idea that will both be a post and will give some cross-pollination to our sites. Choose a day of the week and use it to post links to other sites. The other sites will be those of us on 100K. Tomorrow I will gather a few links from the forum and drop hem into a post inviting readers to visit your sites.

I've only been live since Friday, so I don't have much traffic yet. I am going to run my site as if I have thousands of readers though so that qualtiy is consistent.
What do you think?  It's at least one post in a week that you never have to really think about!

Peer Review - Website Blog Critique / Feedback please! Edited...
« on: February 23, 2012, 02:13:02 PM »
Edit: Okay everyone, it's been a few weeks and I've added a lot of content, 4-5 days a weeks as much as possible. I'm obviously still trying to find the groove on what gathers the most traffic and what will keep it coming. Please look again and give me your honest feedback on what I should do.

Ok, I think I'm ready for a little feedback. I went live last night and I don't have search engine access turned on.  I'm trying to stay somewhat dark for a couple days so I can get a handle on the plugins and start others tuff like FB and Twitter before my "grand opening."  ;D

So, see for yourself.  It's going to be a daily content blog about whatever I can think of to write about, centering on motivation, self-improvement, and preparedness. I intend to monetize with affiliates and product and book reviews on must-have items that I either have or really want. I hope to get some of the affiliate stuff working this weekend so I don't have to go bach through and install links to Amazon or whatnot moving forward.

Suggestions for how to proceed?


Thanks in advance!


WordPress Wizardry / Where does one check email?
« on: February 22, 2012, 10:34:06 PM »
I just installed WP on my fresh new blog www.hatsandguns.com

When I created the website, I registered an email address billy@hatsandguns.com This is the email I used to set up my new Facebook account. Damndest thing, I can't find where I actually check that email address. Any suggestions?


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